Markus Georg: The Power of Pictures

As second artist of our continuous presentation row, we present Markus Georg with his work “The Power of Pictures”, which won the “gute aussichten – junge deutsche fotografie” award in 2008/2009.

“In today’s world, which people see in totally empirical terms, imagination has lost some of its social acceptance. Its decline has resulted in an inability to observe images that is expressed in a conformity of everything visual. Observation ends thoughtlessly at visual surfaces with hardly any recognition of a meaning behind them. Yet this is not a sign of inaptitude, but rather of having forgotten how for want of a challenge. This project is designed to resocialize imagination, a fundamental prerequisite both for producing art and for its reception. The imaginative person is a producer and/or a recipient of art. It is necessary to experience imagination consciously again. The high recogition value of the motifs and the relaxed and informal use of postcards create familiarity. The aim is to trigger the imagination on the one hand and to create access to observation on the other. How often is false intellectual distance an obstacle to ‘free’ reception? Yet only someone capable of conscious perception is capable of balanced observation.” — Markus Georg